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Sep 29, 2023

In this episode of Hilary Topper on Air - the endurance sports edition, Hilary had the privilege of speaking with Magda Boulet, the President of GU Energy Labs. Her remarkable journey from a marathon Olympian in 2008 to winning the 2015 Western States Endurance Run sheds light on her blend of determination and visionary leadership.

Hilary Topper talks with Magda Boulet of GU Energy

Transitioning from Athlete to Leader: Magda shares pivotal moments that fueled her transition from an elite athlete to her leadership role at GU Energy Labs.

Influence of Athletic Experience: Hilary discusses how Magda's background as an athlete influences her approach to guiding GU Energy Labs and fostering innovation in sports nutrition.

Athletic Mindset in Leadership: Magda elaborates on the skills and mindset she developed as an athlete that has proven invaluable in her role as the President of GU.

Parallels Between Racing and Leading: Hilary explores how Magda conquering the Western States Endurance Run compares to leading a company through its own trials and triumphs.

Balancing Core Values with Market Demands: Magda discusses how GU balances its core values and mission with the evolving demands of the sports nutrition market.

Influence on Product Development: Magda's insights as an athlete played a pivotal role in the development of new products.

Future Trends and Positioning: Learn the trends shaping the sports nutrition industry and how GU Energy Labs stays at the forefront of these changes.

Advice for Aspiring Athletes and Leaders: Magda shares advice for young athletes looking to translate their passion and skills into impactful careers.

Unexpected Challenges: Magda talks about unexpected challenges she faced throughout her journey and how she overcame them.

Future Vision: She gives us a glimpse into her vision for the future, both personally and for GU Energy Labs, as they continue to inspire and innovate in sports and nutrition.

To learn more about Magda Boulet and GU Energy Labs, visit their website at