Nov 26, 2021
Knowing how to best market your business is often a lot of trial and error. You implement strategies, you evaluate their ROI, and you tweak your tactics based on those results. In today’s tech driven world, marketing technologies, old and new, is even more nuanced. What tips for marketing new technologies are important to follow in today's COVID-19 world?
In this episode of Hilary Topper on Air, Hilary speaks with Caroline Petersen, Founder & Creative Director of Gallery Design Studio – a communications firm that specializes in B2B tech marketing. Learn how tech businesses with complex solutions can best market themselves so that their offerings are understood and the most visibility and awareness is garnered. Learn how her firm transforms complicated information into visually engaging content which creates trust and ultimately helps her clients sell their software, products, and services. Hear her tips for marketing new technologies.
With over 10 years of marketing and communication design experience, Caroline is passionate about helping businesses solve problems by expressing what they have to offer to customers. Her strong problem-solving skills and an eye for design can help clients transmit complex information clearly, concisely, and in a visually engaging way. Relentlessly curious, she’s inspired by experimentation and always looking for better ways to serve her clients.
With print collateral, websites, and video, Gallery Design Studio (GDS) provides ongoing B2B communication support to its clients in the technology, finance, and healthcare sectors. GDS customizes projects to each clients’ needs with individual attention and methods that reflect their identities in accessible ways for potential customers and employees. For more information visit www.gallerydesignstudio.com.